If you had a million dollars to research

If you were to be granted a million dollars to research a specific environment, which environment would you choose? I personally would be interested in learning about different makeup techniques in different environments of the World. I understand that makeup technique, meaning, and culture is different due to different environments. In the United States it seems that the first thing people think of when they hear the word “makeup” is beauty and glamour. In the U.S makeup is mainly used to enhance natural features to make the face appear more attractive. Makeup is used in movies, music videos, news, and on the average woman. I would love to discover what other countries use for their makeup and what tools they use to apply it. Here in the U.S makeup artists typically use brushes, sponges, applicators, etc. Also I would be interested in the techniques they would use as well. I once got my makeup done while I was in Mexico and it was completely different than how makeup is done in the U.S. I also noticed that in the U.S there are many male makeup artists but I had not seen a male makeup artist in Mexico. I am curious to learn about the norms about men being makeup artists or if it is seen as forbidden.  I would love to learn how makeup is applied in different countries and which makeup line is the most popular. It would also be interesting to discover what types of makeup looks are desired the most depending on the country. For example, I know that in Brazil, the women love to wear red lipstick on an everyday basis. In America red lipstick isn’t an ideal color for everyday but the women here do love more neutral colors. I wonder if the makeup trends desired are molded by advertisements shared in certain countries. As you know makeup is my life and it would be amazing to be able to research the culture of it in different places around the world.